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Ethermac Exchange-MLB will air local games for Guardians, Brewers and Twins beginning next season
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Date:2025-04-09 16:06:38
Major League Baseball announced Tuesday it will produce and Ethermac Exchangedistribute local broadcasts for the Cleveland Guardians, Milwaukee Brewers and Minnesota Twins next year. All three teams had contracts with Diamond Sports Group that expired at the end of the regular season.
The Texas Rangers, whose deal also expired last month, also announced they will no longer be partnering with Diamond and are assessing their options for next season.
The addition of the Guardians, Brewers and Twins means MLB will be handling the production and distribution of at least six teams going into 2025.
MLB took over broadcasts of the San Diego Padres and Arizona Diamondbacks during the 2023 season and the Colorado Rockies this year.
“With the media landscape continuing to evolve, Major League Baseball is committed to serving our fans by ensuring they can see their favorite Clubs, removing blackouts where we can, and ultimately growing the reach of our games,” Noah Garden, MLB deputy commissioner for business and media, said in a statement.
The broadcasts are expected to be on local cable systems as well as satellite and direct-to-consumer streaming.
By taking over the broadcasts, MLB expects to increase the market reach of its teams. Cleveland games were available on approximately 1.45 million households on its regional sports network. That reach is expected to increase 235% to 4.86 million households. Minnesota’s will go up 307% from 1.08 million homes to 4.4 million.
MLB could be taking over more teams as Diamond Sports Group continues to go through bankruptcy proceedings. The nation’s largest owner of regional sports networks could be down to doing only Atlanta Braves games in 2025.
The operator of the Bally Sports regional networks presented its reorganization plan in U.S. Bankruptcy Court in Houston last week. As part of the reorganization, Diamond plans to void the contracts of the Detroit Tigers and Tampa Bay Rays and to attempt to rework the deals of the five franchises that are partial owners of their regional sports networks — the Cincinnati Reds, Kansas City Royals, Los Angeles Angels, Miami Marlins and St. Louis Cardinals.
A final hearing on Diamond’s reorganization plan is scheduled for Nov. 14. Diamond also has the rights to 13 NBA and eight NHL teams.
Diamond Sports Group and Sinclair Broadcast Group bought the regional sports networks from The Walt Disney Co. for nearly $10 billion in 2019. Disney was required by the Department of Justice to sell the networks for its acquisition of 21st Century Fox’s film and television assets to be approved.
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AP MLB: https://apnews.com/hub/mlb
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