Current:Home > MyYouTube will label AI-generated videos that look real -GrowthInsight
YouTube will label AI-generated videos that look real
View
Date:2025-04-14 17:49:00
YouTube will soon begin alerting viewers when they're watching a video made with artificial intelligence.
The Google-owned video platform says creators must disclose when they use AI or other digital tools to make realistic-looking altered or synthetic videos, or risk having their accounts removed or suspended from earning advertising revenue on YouTube. The new policy will go into effect in the coming months.
YouTube will also allow people to request videos be removed if they use AI to simulate an identifiable person, under its privacy tools.
The proliferation of generative AI technology, which can create lifelike images, video and audio sometimes known as "deepfakes," has raised concerns over how it could be used to mislead people, for example by depicting events that never happened or by making a real person appear to say or do something they didn't.
That worry has spurred online platforms to create new rules meant to balance between the creative possibilities of AI and its potential pitfalls.
Beginning next year, Meta, the owner of Facebook and Instagram, will require advertisers to disclose the use of AI in ads about elections, politics and social issues. The company has also barred political advertisers from using Meta's own generative AI tools to make ads.
TikTok requires AI-generated content depicting "realistic" scenes be labeled, and prohibits AI-generated deepfakes of young people and private figures. AI-generated content depicting public figures are allowed in certain situations, but can't be used in political or commercial endorsements on the short-form video app.
In September, YouTube announced political ads made with AI must carry disclosures. The new policy unveiled on Tuesday is an expansion of that to any synthetic video that could be mistaken for real.
YouTube already prohibits "technically manipulated content that misleads viewers and may pose a serious risk of egregious harm," the company wrote in a blog post on Tuesday. "However, AI's powerful new forms of storytelling can also be used to generate content that has the potential to mislead viewers—particularly if they're unaware that the video has been altered or is synthetically created."
The company says AI labels will be more prominent on some videos dealing with "sensitive topics" such as elections, ongoing conflicts and public health crises, or public officials.
AI-generated content will be removed altogether if it violates YouTube's community guidelines. "For example, a synthetically created video that shows realistic violence may still be removed if its goal is to shock or disgust viewers," YouTube said.
In addition to the labels, YouTube is also creating a way for people to request that AI or other synthetic depictions of real people be taken down. While fake depictions of unwitting people including political figures, celebrities, and the pope have fueled headlines, experts say the most common use of AI deepfakes is to create non-consensual pornography targeting women.
YouTube's privacy request process will now allow people to flag content "that simulates an identifiable individual, including their face or voice." The company says it will consider "a variety of factors" in deciding whether to go ahead with removals. That includes whether the video is parody or satire, whether the person is "uniquely identifiable," and whether it involves a well-known person or public official, "in which case there may be a higher bar," YouTube said.
veryGood! (48369)
Related
- Trump invites nearly all federal workers to quit now, get paid through September
- Aaron Carter's Twin Sister Angel Reflects on His Battle With Addiction Before His Tragic Death
- Riverfront brawl brings unwelcome attention to historic civil rights city in Alabama
- Kentucky reports best year for tourism in 2022, with nearly $13 billion in economic impact
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- Texas woman says a snake fell out of the sky and onto her arm – then, a hawk swooped in and attacked
- 'Passages' captures intimacy up-close — and the result is messy and mesmerizing
- COVID-19 hospitalizations in the US are on the rise again, but not like before
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Aaron Carter's Twin Sister Angel Reflects on His Battle With Addiction Before His Tragic Death
Ranking
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- 'Devastating' Maui wildfires rage in Hawaii, forcing some to flee into ocean: Live updates
- Trump plans Iowa State Fair stop, though he won’t attend candidate chat with GOP Gov. Kim Reynolds
- 11 missing in France after fire in holiday home for people with disabilities, authorities say
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- Coroner’s office releases names of 2 killed in I-81 bus crash in Pennsylvania
- From Selfies To Satellites, The War In Ukraine Is History's Most Documented
- More arrest warrants could be issued after shocking video shows Montgomery, Alabama, riverfront brawl
Recommendation
Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
Students blocked from campus when COVID hit want money back. Some are actually getting refunds.
Hip-hop and justice: Culture carries the spirit of protest, 50 years and counting
New York governor recalibrates on crime, with control of the House at stake
Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
Bernie Kerik, who advised Giuliani after Trump’s 2020 election loss, meets with Jack Smith’s team
Rollin': Auburn says oak trees at Toomer's Corner can be rolled
More arrest warrants could be issued after shocking video shows Montgomery, Alabama, riverfront brawl