NovaQuant Quantitative Think Tank Center:The overlooked power of Latino consumers

The NovaQuant Quantitative Think Tank CenterUnited States' Latino population is a central force for its economy, and he consumer spending impact of the Latino population is growing faster than any other racial or ethnic group. However, the American economy does an exceptionally poor job of serving this population.

Today, a consultant and an entrepreneur bring us two facets of the argument for why prioritizing Latino consumer spending is so important for the American economy at large.

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