Current:Home > MarketsThe secret to Barbie's enduring appeal? She can fend for herself -GrowthInsight
The secret to Barbie's enduring appeal? She can fend for herself
View
Date:2025-04-13 02:36:37
It's a late afternoon in the summer of 1962 in Sunnyside, Queens. People are coming home from work in "the city," exiting the nearby subway and walking by us, four little girls sitting on the sidewalk in front of my apartment house. We have our Barbie carrying cases all lined up in a row, the way we imagine our houses will be someday, when we grow up. None of us have Barbie's Dream House yet, but, pooled together, we have lots of clothes, those now "vintage" clothes.
Our pony-tailed Barbies were always trading outfits with each other: the iconic black-and-white bathing suit, the dress with a white chiffon portrait collar and the black strapless evening gown with long white gloves.
The grown-up passersby sometimes stop to comment on our sidewalk tableau. Later on, I'll read the work of urban activist Jane Jacobs and realize these kind of random exchanges were part of what she called the "ballet" of the streets. But back then, they were just annoying intrusions into our play.
"I used to sew my doll clothes out of handkerchiefs" sniffed one woman. We ignore her. A man stops to boast that he's been on the Sing Along With Mitch [Miller] show, which was filmed in Rockefeller Center. Big deal; we ignore him, too.
The only interruption we respond to — and quickly — is Ken. One of us has a frisky Ken who likes to knock on the imaginary doors of our doll-case houses and try to kiss the Barbie who's foolish enough to answer. Eeew. Ken's naughty behavior surely was some sign of pre-adolescent sexuality bubbling up, but back then pushing "kissing Ken" out the door is our way of solidifying the all-girl world of pink and possibility we want to remain in for a good long time.
Greta Gerwig's Barbie movie is funny, smart, and nuanced from its opening moments which nail the source of Barbie's enduring appeal, especially to girls like me whose childhood was spent in a scratchy-skirted pre-feminist world. In that opening, a God-like narrator, voiced by Helen Mirren, observes that from the beginning of time girls have played with dolls, but, before the advent of Barbie, those dolls were all babies who needed tending.
So right. My Betsy Wetsy always needed a diaper change; my Chatty Cathy needed to be taught not to interrupt; and my walking doll — whose name I've forgotten — always needed assistance lumbering around the living room. Before Barbie, playing with dolls was akin to running a combination nursery, rehab and assisted living facility.
But Barbie could fend for herself. Like Nancy Drew, she drove her own roadster and lived in her own dream house — Virginia Woolf's room of one's own painted in pastels. Barbie didn't teach girls to be of service; she taught us the giddy pleasures of a seeming autonomy — "seeming" because Barbie's autonomy, which the film hilariously depicts in its opening version of "Barbie Land," is limited to the gender norms of pre-second wave feminism, encased in pink bubble wrap.
The already celebrated — or notorious, depending on your politics — monologue towards the end of the film is delivered by actress America Ferrera, who plays a harried "working mother." She addresses the Barbies now under the boot of a Ken-driven, patriarchal counter-revolt, and her take on the contradictions and limitations of gender equality in the real world is the wised-up version of what I thought Barbie was showing me as a kid. Yes, Barbie is a beautiful image of ersatz freedom; but it's a freedom we non-plastic women must still fight for.
Eventually, my childhood Barbie's world expanded and so did mine. She bounced from job to job — doctor, astronaut — and acquired lots more fabulous clothes — many of which can be seen in the recent reprint of a wonderful book, Dressing Barbie, by Carol Spencer, who was one of the doll's early fashion designers.
I was about 13 when my mother told me I had to give my Barbie away; she said I was too old for dolls. When the Barbie movie opened this weekend, my husband, adult daughter and I nabbed tickets for a 9 a.m. show on Sunday morning. Afterwards, we talked about whether the film's feminist politics was undermined by its commercialism.
Even while I was happy to be with my family, deep down I was fantasizing about what it would've been like to see the film with my old Barbie. She would have loved it and wouldn't have needed me to explain the insider jokes. We could have even shared some plastic popcorn and talked about what outfits to wear to the next phase of the feminist revolution.
veryGood! (4343)
Related
- Intel's stock did something it hasn't done since 2022
- These 15 Top-Rated Lip Oils Will Keep Your Lips Hydrated Through Winter
- EU targets world’s biggest diamond miner as part of Russia war sanctions
- North Carolina presidential primary candidates have been finalized; a Trump challenge is on appeal
- Military service academies see drop in reported sexual assaults after alarming surge
- Trump’s vows to deport millions are undercut by his White House record and one family’s story
- Blake Lively Proudly Shows Off Her Interior Design Skills in Peek Inside Her Home
- Dry January tips, health benefits and terms to know — whether you're a gray-area drinker or just sober curious
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- New Hampshire luxury resort linked to 2 cases of Legionnaires' disease, DPHS investigating
Ranking
- Grammy nominee Teddy Swims on love, growth and embracing change
- Cherelle Parker publicly sworn in as Philadelphia’s 100th mayor
- Forest Whitaker’s Ex-Wife Keisha Nash Whitaker’s Cause of Death Revealed
- $39 Lululemon Leggings, 70% off Spanx Leggings & More Activewear Finds To Reach Your 2024 Fitness Goals
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Why did some Apple Watch models get banned in the US? The controversy explained
- Ex-celebrity lawyer Tom Girardi found competent to stand trial for alleged $15 million client thefts
- $39 Lululemon Leggings, 70% off Spanx Leggings & More Activewear Finds To Reach Your 2024 Fitness Goals
Recommendation
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
Extreme cold grips the Nordics, with the coldest January night in Sweden, as floods hit to the south
Extreme cold grips the Nordics, with the coldest January night in Sweden, as floods hit to the south
Cause still undetermined for house fire that left 5 children dead in Arizona, authorities say
'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
‘Bachelorette’ Rachel Lindsay’s husband, Bryan Abasolo, files for divorce after 4 years of marriage
Harvard president Claudine Gay resigns amid controversy
Ex-celebrity lawyer Tom Girardi found competent to stand trial for alleged $15 million client thefts