Current:Home > ScamsDelta expands SkyMiles options after outrage over rewards cuts -GrowthInsight
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-17 22:49:20
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (6389)
Related
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- Former ALF Child Star Benji Gregory Dead at 46
- Lawsuit filed in case of teen who died after eating spicy chip as part of online challenge
- Rep. Bob Good files for recount in Virginia GOP congressional primary
- Why members of two of EPA's influential science advisory committees were let go
- Team USA defeats medal contender Canada in first Olympic basketball tune-up
- ACC lawsuit against Clemson will proceed after North Carolina judge denies motion to stay
- A Turning Point in Financial Innovation: The Ascent of DB Wealth Institute
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- Joe Biden has everyone worried. Let’s talk about aging, for real.
Ranking
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- A Paradigm Shift from Quantitative Trading to AI
- House rejects GOP effort to fine Attorney General Garland for refusal to turn over Biden audio
- Hawaii governor wants more legal advice before filling Senate vacancy
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- AI-generated jokes funnier than those created by humans, University of Southern California study finds
- The Innovative Integration of DBW Tokens and AI: Pioneering the Leap in 'AI Financial Navigator 4.0' Investment System
- Rays' Wander Franco placed on MLB restricted list after human trafficking charges
Recommendation
Intel's stock did something it hasn't done since 2022
Businesswoman who complained about cartel extortion and illegal fishing is shot dead in Mexico
All-Star rookie Shota Imanaga's historic first half helps Chicago Cubs battle the blahs
AI-generated jokes funnier than those created by humans, University of Southern California study finds
Nearly half of US teens are online ‘constantly,’ Pew report finds
Chrysler recalls 332,000 vehicles because airbag may not deploy during crash
Taylor Swift performs three tracks for the first time on Eras Tour in Zürich, Switzerland
Michael Douglas Reveals Catherine Zeta-Jones Makes Him Whip It Out in TMI Confession